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with five other fall sports brand in China slumped, with industry in a period of reduced its common "reason". Among them, the leader in sports brand Li Ning, China heavy losses of nearly 2 billion yuan, close to 1821. With distinctive relative to that is that adidas greater nike air max 90 ice uk   China 15% growth, Nike greater China orders rose 4%, even their fake shoes are sold in full swing. "Some consumers prefer to buy international brand of high imitation boots is not willing to buy domestic brand. "Cui Jiancheng to the Beijing business today said. According to Beijing business today survey,

a pair of high imitation sneaker prices in 300Yuan, and the same price in Li Ning and Anta brand products nike air max 97 uk   in the mid-tier level, but "from the psychological aspect of consumption, consumers are more inclined to cost-effective products, but the pursuit of brand-name products with high added value, its market positioning will determine the prices to be up here, low cost performance, and fake shoes have been made through visibility and price/performance balance."

Researcher at the Ministry consumer analysis of Economic Research Director Zhao pingping. Meanwhile, thanks to the perfect industrial chain in the area, fake shoes quality are also one reason for its longevity. "Shoes, canvas shoes, shoes without functional and technical content, even fake shoes are not too different. "A person with foundries to the Beijing business today said. But at the moment, fake shoes did not stay in on simple shapes to imitate, in keeping pace with development.

adidas compensation of 20,000 yuan of economic losses, shoulder a greater part of the litigation costs. Long studied sports business reporter to Beijing to voice, Putian, nike air plus tn sale    the copycat shoe manufacturing industry chain, Nike, adidas and other brand companies have very clear, is just too difficult of proof, it costs too much. "On the brand side, as long as the formal channel without knowing sale does not affect the normal sales channels,

it is not too much of an issue. ”Apparel industry observer culture believes that something fake shoes is impossible to disappear completely, but the brand can make a distinction in product technology. nike air max tr 180 sale  Beijing business news reporter found that already have brand started in the shoes add a QR code on security. Local brands of fake shoes erosion in the market share "Putian shoes, low price and excellent quality, in line with domestic mass consumption demand,

especially for the price-sensitive customer groups of two or three-tier cities and towns, competitive advantage is obvious. "The main battlefield of two or three-tier domestic sports brand, Nike, adidas, squeezing of channel sinks, fake shoes prevailed on the potential erosion is to be reckoned with. At present, Li Ning and Anta, xtep, peak, China trend, 361 ° six domestic brands have published the results in 2012, apart from China other than net profits slightly rose

In addition, according to former employees, who work in Li-Ning said, counterfeit products actually existed a dozen years ago, but by then the brand is relatively small, relatively high concentration, and now are knockoffs of high-end products. These people say, nike flyknit air max cheap   Li Ning has set up a fake at that time, clean up of counterfeit and shoddy products on the market, serious and even businessmen to prison.While the industrial and commercial sector and the brand has been trying to clean up such violations that disturb the market order, but the fake shoes are still on the market, "wildfire,

again with the spring breeze". In key road sports consulting company CEO Zhang Qing, most brands limited tolerance for this behavior, and because fake shoes have a positive role to upgrade nike air max 1 cheap   the brand recognition, potential consumers can be nurtured, the "buy fake shoes are unable to spend money for authentic customer, once they have the financial capacity, we will take the initiative to go to the store to buy the authentic". In addition, Zhang Qing that "too many fakes, fake not over, fighting fakes costs compared to back compensation is too high."

In 2008, the adidas Beijing wumart supermarkets sold a jade Dragonfly bridge using the registered trademark identical or similar shoes, take them to court, wumart supermarkets in Beijing of violating its trademark rights, demanding compensation of 500,000 yuan economic loss, public apology in the newspaper. Beijing second intermediate people's Court of first instance judgment of wumart supermarkets company jade Dragonfly bridge to stop the infringing act immediately,

"Sports brands, adidas, Nike, Puma, occupies a considerable market share, but the "target" probability of being counterfeited brand products is greatest. In accordance nike air max cheap  with the provisions of the trademark law, knowingly sells goods of counterfeiting registered trademarks, or without permission from the owner of a registered trademark, and used on the same or similar goods similar to the registered trademark or similar to trademarks infringements. This year's "staged" before the Beijing municipal industrial and commercial

Administration Bureau Pinggu branch joint adidas and Nike clothing special fake fake personnel action, nike air max 90 cheap   the fake action and seized a large number of alleged violations of "Adidas" and "Nike" logo clothing, bags, shoes, etc, involved amounts of more than 60,000 yuan. Staff of the Beijing Municipal industry and Commerce Bureau told the Beijing News reporter, on the market for sale of counterfeit products in the professional referred to violations of the right to

use a registered trademark is generally processed by the trademark holder of joint industrial and commercial, in addition to the confiscation of the infringing goods outside, also to be legally disposed of. Olympic public relations director Liu told the Beijing News reporter, for prosecution of counterfeit products is marketing department responsibilities of each staff member, once found, will be directly through the court process.

In addition, the nation's largest footwear and shoe inspection agency national footwear testing center staff to the Beijing business today said, never had a precedent for nike air yeezy 2 sale   individual testing, mostly factory shoes for all kinds of projects testing to demonstrate to your customer. Furthermore, staff stressed that their testing is for the physical and chemical properties of the shoes as well as health and safety and health standards of performance. In fact, ordinary consumers in stores after refusing to identify,

more appeal to private channels. Identify fake shoes posts in different forums, on the network identification video, while brands such as adidas, Nike, has many fans, enthusiasts, they were well  vans skate shoes cheap   aware of brand products, by shoes release date, model, process, and other details of scrutiny to judge. Cui was working in factories built, for the identification of the authentic and fake shoes has his own theory, but he did not agree with all of the non-authentic shoes are collectively referred to as the cottage. In his view, Putian shoe factory,

Guangzhou and other places of mass copying shoes can be called a cottage on shoes, and some consumers to buy fake shoes is hoping to buy the original shoes. "Authentic original heel shoes are produced on the same line, quality no different, there is no formal channels. "He told Beijing business today said, the original shoes cost only a fraction of the original price, it is Taobao's goal," but most are not really, because few in number.